CSRware Makes A Sustainable DifferenceNovember 7, 2009 by: Enogg
Take note friends. CSRware, under the guidance of CEO and Founder Karen Alonardo, provides thought leadership by developing an innovative software service that supports the Sustainability bandwagon of many Fortune 500 companies. But CSRware does much more than shout compelling language. CSRware provides a true SaaS product that actually measures the impact of a company’s carbon footprint.
We were able to contact Ms. Alonardo in her San Francisco headquarters and here’s what she told us about what the word carbon footprint meant to her firm:
“Carbon footprint to CSRware means managing resources like energy, water and waste more efficiently to reduce and manage carbon emissions”
Most intriguing, CSRware put unthinkable concepts together. In particular, during the software development stage, Alonardo figured it was important to build a tool that was valuable and key to developing a Sustainability Program. She knew that if you can’t measure the carbon footprint, you couldn’t manage it.
Okay, that all makes sense so far. But here’s where she got really innovative: Ms. Alonardo added the key component and goal of any company. Karen Alonardo adds the word “profitability” to the mix.
Yes, you heard Enogg.
More specifically, Karen Alonardo decided that her firm's SaaS will measure, manage and provide “profitability” for a company. Hello? The word profitability is used right next to a typically unprofitable concept such as “Going Green”.
Hold the phone. What did you say? You mean companies can “Go Green” and be profitable too? You must be flipping your Egghead right about now.
Read on Dearies.
Now who would think that by measuring and managing your corporation’s carbon footprint would lead to profits? Wow. Our Egg-hats go off to Karen Alonardo at CSRware who we researched and discovered crafted this vision way before the movement actually caught on. Alonardo’s keen visionary eyesight deciphered that there was more to just lowering carbon emissions. She saw that you could actually be more profitable if you adapted measures that took care of the planet.
A Little Green History According To EnoggEggbert:
There are many names and meanings prescribed to the Going Green initiatives. There are also differing opinions regarding the sustaining power of the sustainability movement. Even in light of the upswing in celebrity support and media furor, there are still many questions that need answers. Will Americans experience “green fatigue”? Is this a fad?
There are a myriad of ways to look at the environmental issues facing businesses, consumers and subsequently the planet. What does sustainability mean? What will it take to Go Green? What is a carbon footprint? What does it mean to lower a “carbon footprint’? Who will monitor this? How do you measure a carbon footprint? Who will set the standards? Should the government be in charge of clean-tech standards and quality assurance? Will the future of the environmental movement hurt business? Will the government behave like Big Brother and over regulate the policies? Will the government institute a mandatory system and then under staff the department causing more complexities? Will it hurt small and medium size businesses? How much will this cost? Where do we go? These are all good questions and only the tip of the iceberg.
Due to the very complexity of the issues, it is understandable that there are misunderstandings. It is not the first time that a conserve-the-environment cry has echoed only to fade away when consumers and business realized that saving the environment is too costly and unrealistic. Indeed, the tree-hugger was in favor and then was relegated to backhanded jokes and disdain. America certainly did not want to save the environment if it meant forgoing luxury, comfort and convenience. The American way was based on consumption and a lot of it.
There have been significant changes in the past few years. The world is much different today than when those conservation calls were shouted in years past. The traumatic human events and environmental red-flags of today are shaping and evolving the human-consciousness. Much is different, especially in Europe, India, China and America. Businesses are leading the way. Business leaders are finding value in initiating clean-tech, sustainability programs that lower their carbon footprint. There are quantifiable metrics and overwhelming compelling reasons this time, to adopt a Green initiative.
With the CSRware Software, corporations can actually receive meaningful benefit and traction with their Sustainability Programs. If the future entails making the planet more favorable and sustainable, than corporate goals such as profitability that dovetail with Green initiatives are worth it.
From The Desk of EnoggEggbert.