More and more businesses are forced to find methods to reach their audience in new ways. To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign […]
It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected […]
Corporations are finding ways to support society in a positive way while simultaneously being profitable. Corporate Social Responsibility is the role corporations’ play in servicing many stakeholders. In particular CSR reflects how corporations support society. The CSR trend isn’t new, but there have been significant shifts. In the old days, corporate responsibility was managed more […]
Internet connectivity has changed how brands interact with the consumer. Associations, non-profits and community-based organizations have leveraged social media tools like Facebook, Twitter and blogs to effectively interact with their members. Companies from small to large corporations have added blog portals to their websites. Listening to the consumer voice by providing a platform for discussion […]
Consumers use the web more and more to purchase goods and services and to find vital information. The Internet is the leading source for shopping, research, purchasing and generally staying informed and connected to the world. The growth is explosive. Technology advancements are happening rapidly. It’s happening so fast that yesterdays website is outdated and […]
Building a website? Need new ideas to modernize your website? Search Engine Optimization is at the heart of your website strategy. Free organic traffic to your website will make a huge difference and save on your marketing dollars. Review this PowerPoint presentation and pick up valuable tips or go to SlideShare and download this for […]
