How Social Media Can Help Your Business, Just Ask Pepsi

More and more businesses are forced to find methods to reach their audience in new ways.  To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign up. Surprisingly, if you’re not on some type of social media...

Is A Social Network Right For Your Community?

It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected (or not) to each other and to your organization. With the ease of Internet connectivity...

Trends In Corporate Social Responsibility

Corporations are finding ways to support society in a positive way while simultaneously being profitable. Corporate Social Responsibility is the role corporations’ play in servicing many stakeholders. In particular CSR reflects how corporations support society. The CSR trend isn’t new, but there have been significant shifts. In the old days, corporate responsibility was managed more from the perspective...

Blogging Trends - Is It Right For Your Community?

Internet connectivity has changed how brands interact with the consumer. Associations, non-profits and community-based organizations have leveraged social media tools like Facebook, Twitter and blogs to effectively interact with their members. Companies from small to large corporations have added blog portals to their websites. Listening to the consumer voice by providing a platform for discussion...

Six Building Blocks For A Smart Internet Presence

Consumers use the web more and more to purchase goods and services and to find vital information. The Internet is the leading source for shopping, research, purchasing and generally staying informed and connected to the world. The growth is explosive. Technology advancements are happening rapidly.  It’s happening so fast that yesterdays website is outdated and inefficient. Website Management requires...

Search Engine Optimization For Smarty Pants

Building a website? Need new ideas to modernize your website? Search Engine Optimization is at the heart of your website strategy. Free organic traffic to your website will make a huge difference and save on your marketing dollars. Review this PowerPoint presentation and pick up valuable tips or go to SlideShare and download this for your convenience. SEO For Smarty Pants View more presentations...

Modern Marketing For Smarty Pants

Part 2 Social Networking For Smarty Pants Indeed there has been a shift in marketing prioritization plans due to the shift in online consumerism and B2B connectivity options. Companies that are attempting to develop a more modern marketing plan need to keep the following in mind: Personalization- It is important to maintain a personal touch or relationship appreciation that grows and nurtures the...

Business Social Networking For Smarty Pants

PART 1: Developing A Social Network That Compliments Your Marketing Plan So you decided your company could benefit from a Social Network. Certainly the marketing rules have changed since the Internet superhighway has weaved a prolific path through households. Today’s consumers have a multitude of avenues to research products and services. Most importantly, consumers are more apt to listen to their...

How To Build A Website That Attracts Business

Now that you have a website, what do you do? Are you the only person visiting your website? Oh no. Don't be alarmed; you are not all alone - well, maybe. Here are a few ideas to get the most out of your website marketing efforts. A smart website owner has architected a search engine optimized website so visitors are arriving at their site from organic search results. What he heck does that mean you...

Flow Through Branding – Let The Brand Force Be With You

The Apple Force Whenever EnoggEggbert brings her Apple Computer into the Apple store, it springs to life. Any of Enogg’s Mac products delightfully renew while hobnobbing amongst the other silicon-based peeps in the store. Weird. Suddenly any quirky bug that was causing an OS hiccup is mysteriously fixed. If Enogg needs a MacBook Pro tune-up, she boots up the computer in the Apple store and whoosh-bam-boom...

Collaborative Business Matrix- The New Trend In Branding

Collaborative Business Matrix How do you develop a branding strategy that provides business results? The role of today’s business leader, while still retaining the fundamental management requirements, has a wider scope of responsibilities.  Certainly the business leader must focus on developing a clear vision, communicating the vision that fosters a culture that embraces the vision and...

Rich Garbage Man Teaches How He Made Money

The Rich Garbage Man His name is Scott Laevy and he teaches you how he made money from home. He started as a garbage man with no computer degree or special skills. If he can do it, anyone can. Yes, this may be a ridiculous story but this guy was a garbage man and now he is a rich ex-garbage man. So maybe spending a little bit of dough to learn how he did this may help develop your own business. Scott...

Cash Is Tight - What To Do?

Your business is in a cash crunch right now. Let’s not go to death and dying. Let’s not go to doomsday talk. Let’s keep a level head and remember why you got into business in the first place. Let’s remember the good times. Let’s remember the fun. And, let’s remember the basics and by all means, let’s get back to business! With our level heads screwed back on, let’s turn off the TV....

Understanding Equipment Finance Providers

The equipment leasing industry has gone though many changes in the past few years. The consolidation trends, shepherded by companies like GE Capital, have gobbled up the smaller companies to enhance their own portfolios. Today there are fewer lessors all chasing the top credits.  If your company has been experiencing a few hiccups in the last year, be prepared for a more thorough credit analysis....

How To Start A Business With No Money

So you want to start a business but you’re broke.  You are exhausted, you are tired and you just can’t seem to find work. It seems that everywhere you turn there is a roadblock, a detour, a speed bump or a dead-end.  You are tired of working for someone else. Do not despair.  There is a solution. It just means applying a bit of your noggin to the problem.  The solution certainly is not a get...