How Social Media Can Help Your Business, Just Ask Pepsi

More and more businesses are forced to find methods to reach their audience in new ways.  To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign up. Surprisingly, if you’re not on some type of social media...

Is A Social Network Right For Your Community?

It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected (or not) to each other and to your organization. With the ease of Internet connectivity...

Six Building Blocks For A Smart Internet Presence

Consumers use the web more and more to purchase goods and services and to find vital information. The Internet is the leading source for shopping, research, purchasing and generally staying informed and connected to the world. The growth is explosive. Technology advancements are happening rapidly.  It’s happening so fast that yesterdays website is outdated and inefficient. Website Management requires...

Search Engine Optimization For Smarty Pants

Building a website? Need new ideas to modernize your website? Search Engine Optimization is at the heart of your website strategy. Free organic traffic to your website will make a huge difference and save on your marketing dollars. Review this PowerPoint presentation and pick up valuable tips or go to SlideShare and download this for your convenience. SEO For Smarty Pants View more presentations...

Modern Marketing For Smarty Pants

Part 2 Social Networking For Smarty Pants Indeed there has been a shift in marketing prioritization plans due to the shift in online consumerism and B2B connectivity options. Companies that are attempting to develop a more modern marketing plan need to keep the following in mind: Personalization- It is important to maintain a personal touch or relationship appreciation that grows and nurtures the...

Business Social Networking For Smarty Pants

PART 1: Developing A Social Network That Compliments Your Marketing Plan So you decided your company could benefit from a Social Network. Certainly the marketing rules have changed since the Internet superhighway has weaved a prolific path through households. Today’s consumers have a multitude of avenues to research products and services. Most importantly, consumers are more apt to listen to their...

How To Build A Website That Attracts Business

Now that you have a website, what do you do? Are you the only person visiting your website? Oh no. Don't be alarmed; you are not all alone - well, maybe. Here are a few ideas to get the most out of your website marketing efforts. A smart website owner has architected a search engine optimized website so visitors are arriving at their site from organic search results. What he heck does that mean you...

Flow Through Branding – Let The Brand Force Be With You

The Apple Force Whenever EnoggEggbert brings her Apple Computer into the Apple store, it springs to life. Any of Enogg’s Mac products delightfully renew while hobnobbing amongst the other silicon-based peeps in the store. Weird. Suddenly any quirky bug that was causing an OS hiccup is mysteriously fixed. If Enogg needs a MacBook Pro tune-up, she boots up the computer in the Apple store and whoosh-bam-boom...

Collaborative Business Matrix- The New Trend In Branding

Collaborative Business Matrix How do you develop a branding strategy that provides business results? The role of today’s business leader, while still retaining the fundamental management requirements, has a wider scope of responsibilities.  Certainly the business leader must focus on developing a clear vision, communicating the vision that fosters a culture that embraces the vision and...