Animal Kingdom

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Joining Social Networks Can Lead to Spam- How to Protect Yourself

Social Networks are a great way to reach out, get in touch with friends, build a community and launch a product or service. There are many advantages to using a social network. The big drawback however is that unscrupulous individuals are lurking in their shallow caves awaiting an opportunity to swipe your email address. So beware. On almost all Social Network sites, Facebook in particular,...

How Social Media Can Help Your Business, Just Ask Pepsi

More and more businesses are forced to find methods to reach their audience in new ways.  To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign up. Surprisingly, if you’re not on some type of social media...

Is A Social Network Right For Your Community?

It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected (or not) to each other and to your organization. With the ease of Internet connectivity...

Trends In Corporate Social Responsibility

Corporations are finding ways to support society in a positive way while simultaneously being profitable. Corporate Social Responsibility is the role corporations’ play in servicing many stakeholders. In particular CSR reflects how corporations support society. The CSR trend isn’t new, but there have been significant shifts. In the old days, corporate responsibility was managed more from the perspective...

Blogging Trends - Is It Right For Your Community?

Internet connectivity has changed how brands interact with the consumer. Associations, non-profits and community-based organizations have leveraged social media tools like Facebook, Twitter and blogs to effectively interact with their members. Companies from small to large corporations have added blog portals to their websites. Listening to the consumer voice by providing a platform for discussion...