More and more businesses are forced to find methods to reach their audience in new ways. To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign […]
It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected […]
Corporations are finding ways to support society in a positive way while simultaneously being profitable. Corporate Social Responsibility is the role corporations’ play in servicing many stakeholders. In particular CSR reflects how corporations support society. The CSR trend isn’t new, but there have been significant shifts. In the old days, corporate responsibility was managed more […]
Internet connectivity has changed how brands interact with the consumer. Associations, non-profits and community-based organizations have leveraged social media tools like Facebook, Twitter and blogs to effectively interact with their members. Companies from small to large corporations have added blog portals to their websites. Listening to the consumer voice by providing a platform for discussion […]
Part 2 Social Networking For Smarty Pants Indeed there has been a shift in marketing prioritization plans due to the shift in online consumerism and B2B connectivity options. Companies that are attempting to develop a more modern marketing plan need to keep the following in mind: Personalization– It is important to maintain a personal touch […]
PART 1: Developing A Social Network That Compliments Your Marketing Plan So you decided your company could benefit from a Social Network. Certainly the marketing rules have changed since the Internet superhighway has weaved a prolific path through households. Today’s consumers have a multitude of avenues to research products and services. Most importantly, consumers are […]
