How Social Media Can Help Your Business, Just Ask Pepsi

More and more businesses are forced to find methods to reach their audience in new ways.  To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign up. Surprisingly, if you’re not on some type of social media...

February 12th, 2010 by Enogg 

Trends In Corporate Social Responsibility

Corporations are finding ways to support society in a positive way while simultaneously being profitable. Corporate Social Responsibility is the role corporations’ play in servicing many stakeholders. In particular CSR reflects how corporations support society. The CSR trend isn’t new, but there have been significant shifts. In the old days, corporate responsibility was managed more from the perspective...

December 28th, 2009 by Enogg 

Modern Marketing For Smarty Pants

Part 2 Social Networking For Smarty Pants Indeed there has been a shift in marketing prioritization plans due to the shift in online consumerism and B2B connectivity options. Companies that are attempting to develop a more modern marketing plan need to keep the following in mind: Personalization- It is important to maintain a personal touch or relationship appreciation that grows and nurtures the...

October 18th, 2009 by Enogg 

What’s Twitter- How Can it Help You?

Have you heard of Twitter? Sure you have. But do you have the time to figure out if it could be useful for you or your business? According to co-founder, Evan Williams, Twitter’s spectacular growth is being driven by unexpected uses. Twitter use was up 10x in 2008. But what is Twitter? It’s bigger than SMS and smaller than email. With its “instant messaging” web interface, you can connect...

March 16th, 2009 by Enogg