How Social Media Can Help Your Business, Just Ask Pepsi

More and more businesses are forced to find methods to reach their audience in new ways.  To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign up. Surprisingly, if you’re not on some type of social media...

February 12th, 2010 by Enogg 

Modern Marketing For Smarty Pants

Part 2 Social Networking For Smarty Pants Indeed there has been a shift in marketing prioritization plans due to the shift in online consumerism and B2B connectivity options. Companies that are attempting to develop a more modern marketing plan need to keep the following in mind: Personalization- It is important to maintain a personal touch or relationship appreciation that grows and nurtures the...

October 18th, 2009 by Enogg 

Collaborative Business Matrix- The New Trend In Branding

Collaborative Business Matrix How do you develop a branding strategy that provides business results? The role of today’s business leader, while still retaining the fundamental management requirements, has a wider scope of responsibilities.  Certainly the business leader must focus on developing a clear vision, communicating the vision that fosters a culture that embraces the vision and...

July 26th, 2009 by Enogg