More and more businesses are forced to find methods to reach their audience in new ways. To some, Twitter, Facebook and social bookmarking characterize a lot of noise and time consuming nonsense. To others, it’s the marketing Holy Grail path into the future. Surprisingly, the social media platforms are free and it’s easy to sign […]
Part 2 Social Networking For Smarty Pants Indeed there has been a shift in marketing prioritization plans due to the shift in online consumerism and B2B connectivity options. Companies that are attempting to develop a more modern marketing plan need to keep the following in mind: Personalization– It is important to maintain a personal touch […]
How do you develop a branding strategy that provides business results? The role of today’s business leader, while still retaining the fundamental management requirements, has a wider scope of responsibilities. Certainly the business leader must focus on developing a clear vision, communicating the vision that fosters a culture that embraces the vision and implementing a […]
