It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected […]
PART 1: Developing A Social Network That Compliments Your Marketing Plan So you decided your company could benefit from a Social Network. Certainly the marketing rules have changed since the Internet superhighway has weaved a prolific path through households. Today’s consumers have a multitude of avenues to research products and services. Most importantly, consumers are […]
How do you develop a branding strategy that provides business results? The role of today’s business leader, while still retaining the fundamental management requirements, has a wider scope of responsibilities. Certainly the business leader must focus on developing a clear vision, communicating the vision that fosters a culture that embraces the vision and implementing a […]
