Is A Social Network Right For Your Community?

It is important to build a brand that reflects the voice of the consumer community. You have choices. But first it is important to establish a game plan to determine the merits of a social community. Why A Social Network? The social network website can drive innovation and loyalty with members who are well connected (or not) to each other and to your organization. With the ease of Internet connectivity...

January 5th, 2010 by Enogg 

Business Social Networking For Smarty Pants

PART 1: Developing A Social Network That Compliments Your Marketing Plan So you decided your company could benefit from a Social Network. Certainly the marketing rules have changed since the Internet superhighway has weaved a prolific path through households. Today’s consumers have a multitude of avenues to research products and services. Most importantly, consumers are more apt to listen to their...

October 3rd, 2009 by Enogg 

Collaborative Business Matrix- The New Trend In Branding

Collaborative Business Matrix How do you develop a branding strategy that provides business results? The role of today’s business leader, while still retaining the fundamental management requirements, has a wider scope of responsibilities.  Certainly the business leader must focus on developing a clear vision, communicating the vision that fosters a culture that embraces the vision and...

July 26th, 2009 by Enogg